Benefits. 2

Tools. 3

A) placing ad on LAPTOP. 4

B) placing ad on CAR: 5

C) placing ad on BAG.. 7

 

 

 

 

 

 

 


Benefits

Following is why you should have an ad on each of your belongings:

 

1)      generate business for the company hence assuring your employment

2)      improve the company’s state, hence highly likely improving your state too

3)      increase your income through commission

4)      prevent loss / theft of your belongings

5)      increase prestige for you and the company hence improving self-image and morale

 

Please don’t get paralysis by analysis or be intimidated to implement; just relax and follow the instructions, step by step; they have already been tried and tested. Besides, advertizing channel instructions have been arranged in ascending order of difficulty!

 

If you are afraid of reading then just ask somebody to read them out for you J.

 

Please don’t hesitete to share any concerns / questions / problems / suggestions with me at row@bakertillymkm.com or 050 5322774!

 


 

Tools

 

So far, most tools are provided in each office. If you need more then here is where to find whatever you need in Abu-Dhabi or Dubai:

 

Ř      glossy paper: this is thick and shiny paper that is used for presentation / protection. The recommended size for this advertising is A4, and recommended weight per paper is 100g.

o       Abu-Dhabi: you can get this at Abu-Dhabi Co-Op IT Shop for AED1 each.

o       Dubai: you can get this at Mall of the Emirates' Carrefour for a discounted rate.

 

Ř      transparencies: this is see-through paper used for presentation, especially with a projector, but is very useful for usage on the car windshield so it wouldn't cause almost any obstruction.

o       Abu-Dhabi: I got some from a shop right next to Golden Sands Hotel on Electra (7) and Najda (6) I beleive. I also heard it can be found at All Prints.

o       Dubai: no idea where you can get this from.

 

Ř      book-jacket: this is the transparent tape used mainly for protecting books, but can also used for hanging advertisements and contact info and flyers

o       you can find this at almost any bookshop, especially big book shops, especially ones like Books Plus. You can also find this at big department stores like Carrefour and Geant. Just make sure you buy the see-through type.

 

Ř      staple: preferably a big one should be used, but the flexible type that you can open up to make it longitudinal

 

Ř      mild detergent: like rubbing-alcohol, perfume, all-purpose cleaner.

 

 

 


A) placing ad on LAPTOP

 

1)      print the ad on glossy paper. You can print 2 ads per A4 glossy paper using the ‘stick ad - half size’ template. That is usually done by placing the used paper with the printed ad up.

 

2)      get the ad, book-jacket (the transparent book covering tape roll), pen, and a scissor.

 

3)      put ad on book-jacket to measure; make sure that all 4 sides are equally distanced, and at least one inch off the ad.

 

4)      mark where will cut the book-jacket

 

5)      cut the book-jacket according to the marks

 

6)      take the ad, book-jacket, mild detergent (like alcohol), and a tissue-paper to the laptop. It's a good dea to take one extra (book-jacket and ad) in case of error.

 

7)      once at the laptop, peel off the book-jacket tape and put aside the book-jacket paper

 

8)      place the peeled book-jacket on a flat surface

 

9)      carefully place the ad on the book-jacket (face down) by focusing on one corner in accordance with the measurements made (so if you cut one inch away off the ad then measure one inch away from the corner of the peeled book-jacket). Afterwards, gently press the ad into the opposing direction, removing any excess bubbles by pressing them outwards.

 

10)  choose where you will put the sticky ad, however, you better place it right in the middle

 

11)  clean the area that you chose with the cleaning item of choice

 

12)  carefully place the ad starting from the top side (making sure it is 100% parallel) then slowly pressing it in a downward direction

 

13)  if you make a mistake then do not worry: gently remove it starting from one corner and repeat step '12'.

 

 

 


B) placing ad on CAR:

           

1)      print the ad, preferably on the transparncy, if not then the glossy paper. You can print 2 ads per A4 paper using ‘stick ad - half size’ template; that is usually done by placing the used paper with the printed ad up.

 

2)      get the ad, book-jacket (the transparent book covering tape roll), pen, and a scissor.

 

3)      put ad on book-jacket to measure; make sure that all 4 sides are equally distanced, and at least one inch off the ad.

 

4)      mark where will cut the book-jacket

 

5)      cut the book-jacket according to the marks

 

6)      take the ad, book-jacket, rubbing-alcohol or glass-cleaner or perfume, and a tissue-paper to the car. It's a good idea to take one extra (book-jacket and ad) in case of error.

 

7)      once in the car, peel off the book-jacket tape and put aside the book-jacket paper

 

8)      place the peeled book-jacket on a flat surface

 

9)      carefully place the ad on the book-jacket (face up) by focusing on one corner in accordance with the measurements made (so if you cut one inch away off the ad then measure one inch away from the corner of the peeled book-jacket). Afterwards, gently press the ad into the opposing direction, removing any excess bubbles by pressing them outwards.

 

10)  rotate the rear-view mirror so that it is not blocking the place where you will place the sticky ad.

 

11)  choose where you will put the sticky ad, however, you better place it on the windshield (in case you use sun-screen), and you better place it up on the windsheild (down will partially block your view of the road, which is hazardous)

a.       if there's enough space (with the ad being viewable from the outside) behind the rear-view mirror then choose it. I do not think it is a big problem if it goes over the toll-tag (e.g. Salik) a little.

b.      if there's not enough place behind the rear-view mirror then choose either the upper left or the upper-right or both

 

12)  clean the area that you chose with the cleaning item of choice

 

13)  carefully place the ad starting from the top side (making sure it is 100% parallel) then slowly pressing it in a downward direction

14)  if you make a mistake then do not worry: gently remove it starting from one corner and repeat step '12'.

 


C) placing ad on BAG

 

1)      print the ad on the glossy paper. You can print 2 ads per A4 paper using ‘stick ad - half size’ template; that is usually done by placing the used paper with the printed ad up.

 

2)      get the ad, book-jacket (the transparent book covering tape roll), pen, scissor, and stapler.

 

3)      put ad on book-jacket to measure; make sure that all 4 sides are equally distanced, and at least one inch off the ad.

 

4)      mark where will cut the book-jacket

 

5)      cut the book-jacket according to the marks

 

6)      take the ad, book-jacket, rubbing-alcohol, and a tissue-paper to the bag. It's a good dea to take one extra (book-jacket and ad) in case of error.

 

7)      once at the bag, peel off the book-jacket tape and put aside the book-jacket paper

 

8)      place the peeled book-jacket on a flat surface

 

9)      carefully place the ad on the book-jacket (face down) by focusing on one corner in accordance with the measurements made (so if you cut one inch away off the ad then measure one inch away from the corner of the peeled book-jacket). Afterwards, gently press the ad into the opposing direction, removing any excess bubbles by pressing them outwards.

 

10)  choose where you will put the sticky ad, however, you better place it right in the middle, and you must choose an area that the stapler can reach into all 4 sides, even if just using the actual stapling side from inside the bag pocket to outside the bag pocket

 

11)  clean the area that you chose with the cleaning item of choice

 

12)  carefully place the ad starting from the top side (making sure it is 100% parallel) then slowly pressing it in a downward direction

 

13)  if you make a mistake then do not worry: gently remove it starting from one corner and repeat step '12'.

 

14)  staple from inside of the pocket to outside of the pocket since the end of the staple won't show as much, and you can press it later since it is outside. If you cannot have the base-end of the stapler against where you are stapling then just use the stapling end but be careful not to staple your finger into the bag, otherwise you'll get stuck with it for ever!

press any staples that did not properly capture the bag using a metal object like a knife's blunt side.